Mini Moments
Front of Mini Moments tin. *This product is purely a student project and is not endorsed by BMW.
 Click to EnlargeClick to EnlargeClick to EnlargeClick to Enlarge
Project Info
Brief 

The brief was to design a new product for MINI that fits with their brand identity.

Mini Moments is a range of test driving experiences designed to show off the thrill and excitement of owning a Mini. The experience is embodied in a presentation pack which consists of a high quality pressed steel case with iconic Mini handle and upholstered cover. The pack contains a selection of items from the Mini merchandise shop to enhance and help you remember your drive.

Brand Identity 

The Mini brand is associated with a fun, lively attitude combined with a sense of credibility and performance. This product combines the excitement of a personalised test drive experience with the real performance of actually driving the car. It is positioned to be a more significant brand touchpoint than the existing merchandise because it directly connects the user with the experience of driving the car.

Note 

This product is purely a student project and is not endorsed by BMW.

Contact

To request further information about my work, please e-mail:
nick_melville@yahoo.co.uk